Trish Bertuzzi is the author of best-selling book "The Sales Development Playbook". She is currently CEO at The Bridge Group & an avid SDR / AE / CSM Evangelist. Since 1998, Trish has helped over 320+ companies build, expand and optimize Inside Sales - building pipeline, generating revenue and redefining the image of the profession. She’s the winner of the Consulting Provider of the Year American Association of Inside Sales Professionals (from 2013 - 2017 which is 5 years in a row!).