Master Discovery to Deliver Personalized Value and Differentiate Yourself

A talk by Anita Nielsen
President, LDK Advisory Services

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About this talk

Discovery is one of the most important steps in the sales process, because this is where you build the foundation for everything that comes after. How do you ensure you’ll have a powerful discovery conversation? You need to ask the right questions.

In this talk, Anita Nielsen will walk you through every step in the discovery process, from research to what questions to ask. You’ll learn how to make the prospect feel heard while still getting all the information you need.

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27 High Impact Discovery Questions

Ask the wrong discovery questions, and you may find yourself stuck in "the land of no decision" (putting the deal, and your quota, at risk). With these 27 proven discovery call questions, you'll never again wonder what you SHOULD be asking (all distilled into one page, for easy reference).

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