Here’s the truth: no matter what you sell, it’s probably not a 100% perfect solution. And that’s OK, as long as you don’t hide it from your buyers!
It may be hard to imagine, but something as counterintuitive as leading with your product’s flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible.
Todd Caponi, the author of the Transparency Sale, literally wrote the book on transparent selling... and he's giving away his secrets here and now. If you want to learn how to leverage the incredible power of transparency and vulnerability in your own deals, then you don’t want to miss this one. Register now!